Helping people in central New Mexico find wholeness and healing through professional psychological counseling and education.

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Ernest headshot
Ernest Rodriguez-Naaz, Resource Development Director

Ernest is a native New Yorker who relocated to NM over a decade ago. He served as the Public Information Officer for the New Mexico Mortgage Finance Authority for nearly two years before being recruited to UNM Anderson School of Management, where he served at the Sr. Development Officer for 6 years. He was recruited to spearhead a major gifts program at the ACLU of New Mexico where he and a group of lawyers and key staff championed the protection of Bill of Rights and social justice issues. After several years as a fundraiser, he took the plunge and moved into the private sector working for Albuquerque The Magazine for nearly a year before returning to his nonprofit roots, joining the Samaritan Counseling Center as Resource Development Director in January 2016.

Ernest was the first Baruch College student to win a $30K grant from the Clark Foundation to pursue graduate work in preparation for leadership roles in the nonprofit and government sectors. In 1999 he received the Aaron Zweifach Award for Public Administration and Management from Baruch College. He is a graduate of the City University of New York’s Baruch College with a Bachelor of Business Administration (BBA) in Public Administration and a Master of Public Administration (MPA) in Finance and Advanced Management from Columbia University.

Ernest lives in Albuquerque with his two sons and considers himself a diehard Lobo fan.

Your donations are important

As a non-profit organization, we rely on donations to fund our services for low income & uninsured people.

As a nonprofit organization, we rely on donations to fund the services we provide to low-income and uninsured children and families.

There are many ways you can help us continue our mission of providing support and education to individuals living with mental illness, their families and the greater public.

Donate ‘Now’ Online
Make an online contribution of any amount using our Donate Now button. No amount is too small or big when it comes to helping families and children.  

  • $50 provides 2 sessions for parents in a high-conflict divorce to work in the interest of the child(ren).
  • $100 provides 2 marriage counseling sessions for a Spanish-speaking couple.
  • $250 helps underwrite the clinical services for 10 children.
  • $500 provides counseling for an entire family of 4 for 6 months.
  • $1000 helps 4 families receive 6 counseling sessions each with a bi-lingual therapist to help heal their family conflict.

When it comes to children and families, every dollar makes a difference!

Gifts of Stock
A gift of appreciated stock, bonds or mutual funds can provide fantastic tax benefits for you and help Samaritan improve the lives of people affected by mental illness. Contact Ernest Rodriguez-Naaz at 505.814.2626 or via e-mail at

Monthly Giving
When you give monthly to Samaritan, you join our Booster Circle program. It’s easy, cost-effective and provides important financial resources we can count on. Start your monthly giving by donating online, then select the “make this a monthly donation” box and complete the rest of the form.

Tribute Gifts or Honorary & Memorial Giving
You can make a contribution to Samaritan in honor of someone special in your life or in memory of a loved one. You can choose to make that gift online, by mail or by telephone. At your request, we will send a letter to the individual or family notifying them of your thoughtful gift. The amount of the gift will not be disclosed.

Planned Giving / Estate Planning
You can make a bequest in your will or living trust as your ultimate charitable gift to help continue Samaritan’s vital mental health services, education and public awareness programs. To learn more, including exploring other planned giving options, contact Ernest Rodriguez-Naaz at 505.814.2626 or via e-mail at

Non-Cash Gifts
Samaritan accepts gifts of tangible personal property that the organization would otherwise need to purchase, or that further the endeavors of our mental wellness, education and community mission.  Subject to board approval, Samaritan would accept property gifts including rare books and manuscripts, artwork, computer software, patents, copyrights and other intellectual property, oil and gas interest, royalty interests and commercial real estate.  The gift can be made with no restrictions or as a funding vehicle for a life income arrangement.

For a list of items that can help move our mission forward click here.

Workplace Giving
Many workplaces today offer the opportunity make a donation to Samaritan through payroll deduction or through Matching Gift programs that “match” employee contributions to their favorite charities. Please consult with your Human Resource representative to see what options the offer.

Cause-Related Giving
You can help Samaritan simply by shopping online, and specifically if you use  A portion of all purchases come back to Samaritan. Please be sure to designate Samaritan as the beneficiary. Click the below link to sign-up:

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